Research Blog- Protein Bar Analysis

 Hello everyone, welcome to my Research Vlog! So far my group consisting of David Brown and I have decided top advertise the Gatorade Protein Bar

To fully conduct research, my group and I took to watching multiple commercials advertising protein bars, including the Gatorade Protein Bar to get a feel for and some inspiration behind the direction of our commercial. A common theme of these commercials is sports and active content. Runners, sports teams, and athletes are showcased in the commercials. 

  • The commercials show the actors wearing sports gear such as football uniforms, active wear, and running shoes
  • The product advertised, in this case protein bars, are showcased in the beginning of the commercial these protein bars also serve as the props being used, extra sports equipment such as footballs, football helmets, soccer balls
  • The actors appear athletic, it's believable that the actors used are real players of the sport portrayed in their scenes
  • The commercials showcase the protein bars promoting movement while while motivating you to get active. They sell the product and encourage the audience to get active as well
  • The music used is upbeat, and at times intense, this matches the serious yet upbeat mood set by the score
  • A lot of scene switches and setting changes on camera help to change the attention to different athletes consuming the product, this helps to show that the product helps a variety of people




  1. High and far angled and up close shots are used in the commercials. The high and far angled shots help to capture the athlete moving around. The closer, more personal shots go in when the athlete is consuming the product, in this case the Gatorade Protein Bar
  2. A lot of movement is shown in the camera and there aren't many still shots, however we see that emphasis on the protein bar as every scene ending shows the featured athlete with the protein bar in hand or eating it. 
  3. The protein bar has a more pathos approach to it. We see a common theme of athleticism, victory, or energy once the athlete consumes the bar. Viewers will see the visual emotional satisfaction the bar leaves on consumers appealing to their emotion to go out and buy the protein bar themselves to feel that same energy and satisfaction



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