CCR BLOG- Creative Critical Reflection, reflecting on the journey of the first film!
Hello everyone! welcome to my CCR Creative Critical Reflection Blog! 1. How does your product use or challenge conventions AND how does it represent social groups or issues? Our commercial was centered around sports, so the conventions used revolved around sports. Beginning the with the simplest yet most crucial is the product which serves as a convention itself, a Gatorade Protein Bar. Sports athletes need protein and fuel to empower them to excel, a protein bar further exudes this as it would be the source of this power. The setting takes place on a track where we see different track tools in the scenes such as hurdles. We then have the character/actor, an athlete dressed in athletic clothes further contribution that central theme in a sport’s commercial, a T- shirt, athletic shorts, and running shoes. The actions performed by the actor serve as a convention as well, in the commercial David is stretching and dashing along the tra...