Music Video Production- Research Blog Heather by Conan Gray

 Hello everyone! Welcome to my Music Video Research Blog!

Before conducting a professional, well produced media segment, commercial, film, or music video, adequate research is needed prior to production. To produce the Heather music video, my group and I took on the extensive research process.

The first step was to review our sing and look at the lyrics to help us develop the story behind our song. When songs are turned to music video, the videos commonly portray the central message or story displayed by the song. So to properly convey a message we went through listening and re-listening to the song to get full interpretation. 

To take our research to the next step, we began to watch numerous music videos using the sing to its' correct context to gain further insight. The artist of the song Heather, Conan Gray, released a music video, however his music video was not the most cinematic for research processes. However, this was alleviated by our group taking on watching over recreated videos across YouTube and even TikTok to help us get an idea of what our video would look like. The song is quite popular and was even trending on TikTok in early 2020 so the influx of videos helped us gain further research context.

Upon researching for the music video, my group and I noticed a common theme of each of the videos. The song tells the story of a love triangle. One person, artist Conan Gray, is in love with another person, and that person happens to be in love with another. This unrequited love leaves Conan feeling inferior to the girl his desired "crush" is newly swooning over. This same love triangle but on a more realistic and relatable level was a common theme communicated throughout each of the videos my group and I watched.

Another thing my group and I paid attention to and noticed further helping us produce our music video was that certain parts of the song convey a certain message. In the first and second stanzas of the song Conan Gray sings, 

Walks by

What a sight for sore eyes
Brighter than the blue sky
She's got you mesmerized while I die
Why would you ever kiss me?
I'm not even half as pretty
You gave her your sweater, it's just polyester
But you like her better
Wish I were Heather
These lyrics show Conan Grey admiring the beauty of his crush's new love interest followed by feeling of inferiority when is states, "I wish I was Heather." Heather being the name of the third party described in the song. This particular part of the song was selected by my group and I as this part portrays the story we would like to capture in our music video. 


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